Nicotine pouches have entered the UK market with a bang. The mysterious all-white pouches have won the hearts of many smokers and other tobacco users nationwide. However, many are asking the very important question when it comes to potentially regulated products – are nicotine pouches legal in the UK? And rightly so! What are the nicotine pouches laws UK, considering snus is only legal in Sweden and not in the rest of the European Union? Can you buy, possess snuss and nicotine pouches in the UK nowadays? Let’s dig in and demystify the legal side of the wonderful nicotine pouches.

Nicotine pouches vs. snus

The only country in the EU where snus is legal is Sweden, it’s birth country. But let us get one thing out of the way: nicotine pouches and snus are NOT the same thing. Though they might look very similar in form and way of use, there is one crucial difference between the two. Namely, nicotine pouches do not contain any tobacco, like snus does. The nicotine is specially extracted and the pouches are mainly based on black tea or other healthy alternatives to tobacco. So, since the nicotine pouches do not contain any of the harmful chemicals that come with tobacco in snus – is selling pouches UK legal?

Nicotine pouches in the UK

The answer is YES, the pouches are legal to sell and use in the UK! By extracting only the sought-after nicotine, the producers of nicotine pouches found a legal way around the snus-ban in the EU and the UK. The pouches are a healthier alternative, they don’t stain teeth, and many regular snus users have already switched to the innovative products. The pouches come in the form of little bags, are placed under the upper lip and come in a variety of flavours and strengths. So if you’re craving that nicotine kick, there is no longer a need to break the law – just reach for a nicotine pouch instead!